Midday, the longest running MPR news program, began as an extension of a daily half hour noon newscast called “Midday Report.” In September 1971 it expanded into various longer iterations, running weekdays, as well as encompassing some weekend programming. During this period, it was described as: “A program of news and information, a calendar of the day’s cultural events and the environmental report.” In January 1972 the name changed to Midday, and a month later it was described as: “A program of news, consumer and environmental information, discussion of public issues, and reports by the MPR and NPR news staffs."
Separate MPR public affairs programming were featured, such as Spectrum, Sportfolio, MPR Special, Insight, Weekend, Forum, and MPR’s Mainstreet Radio, among others. Local programming was also featured, including Westminster Town Hall Forum, Carlson Lecture Series, Minnesota Meeting, Minnesota Press Club, and Mondale Policy Forum. National outside programming included Options, Horizons, Communique, National Press Club, Chappaqua Lecture, Ford Hall Forum, Commonwealth Club, among others; and interview shows from the likes of Studs Terkel, William F. Buckley and Nancy Fushan.
As the years progressed, the “Interview” and “Call-in” would become a regular format for Midday. Beginning in the mid-1970’s until 1992, Midday was hosted by Bob Potter, after which, Gary Eichten became the permanent host. Many guest hosts also participated over the years. During the Eichten era, Midday became a daily two-hour program staple, running from 11AM-1PM. Midday ended its run in January 2012, when long-time host Eichten retired.
September 21, 1978 - John Anderson, republican congressman of Illinois and Jerry Thomas, former Undersecretary of the Treasury, discuss the Republican-sponsored plan for a 33% income tax cut over three years and explain their nationwide media blitz by party officials to publicize the proposal.
September 22, 1978 - MPR’s Dan Olson interviews Kenneth Guido, Common Cause chief counsel, who discusses the citizens lobby group and its activities.
September 22, 1978 - MPR’s Brigid Shea interviews Zig Ziglar, author and Christian motivational speaker, who discusses pop Christianity, combining positive thinking, success, and monetary rewards. Program includes excerpts of Ziglar speeches and interviews with members at his events.
September 23, 1978 - On this regional public affairs program, Tim Kneeland, survival expert and teacher, discusses what to do in several crisis situations and offers tips for winter outings and survival kits for cars.
September 26, 1978 - Dr. Keith Sehnert discusses how to be your own doctor, sometimes. The focus is on patient activation and taking care of oneself. Sehnert also answers listener questions.
October 3, 1978 - Steve Keefe, Minnesota senator and stadium proponent, discusses stadium bill in legislature, which he authored. Program also includes comments from Jim Ford, member of Fight to Advance the Nation’s Sports. Ford shares view of further commitment from sports team owners, and private funding vs. public funding of stadiums.
October 7, 1978 - On this regional public affairs program, highlighted excerpts of broadcast coverage from the National Conference on the Role of the Arts in Urban Economic Development. Program also contains report and interviews regarding conference.
October 9, 1978 - Rabbi Mordecai Miller of Temple of Aaron in Saint Paul discusses the traditions of Rosh Hashanah and Yom Kippur. Program also contains music segments.
October 10, 1978 - Edith Lallier, state coordinator of the Work Equity Project; and Sharon Stewart, project coordinator for the city of St. Paul, discusses the philosophy and methods of the program.
October 12, 1978 - Conservative commentator William F. Buckley Jr. offers his view on a variety of topics, including the economy, as part of remarks made at the National Town Meeting.