Midday, the longest running MPR news program, began as an extension of a daily half hour noon newscast called “Midday Report.” In September 1971 it expanded into various longer iterations, running weekdays, as well as encompassing some weekend programming. During this period, it was described as: “A program of news and information, a calendar of the day’s cultural events and the environmental report.” In January 1972 the name changed to Midday, and a month later it was described as: “A program of news, consumer and environmental information, discussion of public issues, and reports by the MPR and NPR news staffs."
Separate MPR public affairs programming were featured, such as Spectrum, Sportfolio, MPR Special, Insight, Weekend, Forum, and MPR’s Mainstreet Radio, among others. Local programming was also featured, including Westminster Town Hall Forum, Carlson Lecture Series, Minnesota Meeting, Minnesota Press Club, and Mondale Policy Forum. National outside programming included Options, Horizons, Communique, National Press Club, Chappaqua Lecture, Ford Hall Forum, Commonwealth Club, among others; and interview shows from the likes of Studs Terkel, William F. Buckley and Nancy Fushan.
As the years progressed, the “Interview” and “Call-in” would become a regular format for Midday. Beginning in the mid-1970’s until 1992, Midday was hosted by Bob Potter, after which, Gary Eichten became the permanent host. Many guest hosts also participated over the years. During the Eichten era, Midday became a daily two-hour program staple, running from 11AM-1PM. Midday ended its run in January 2012, when long-time host Eichten retired.
October 14, 1978 - On this regional public affairs program, MPR’s Jeff Evans explores TV viewing habits and talks with the four local area television general managers - WCCO’s Jame Rupp, KMSP’s Don Swartz, WTCN’s Robert Fransen, and KSTP’s Stanley Hubbard. Program includes a look at the history of local TV news programming.
October 18, 1978 - Bruce Vento, Minnesota representative from the 4th District (DFL); Ed Zabinsky of the Boundary Waters Conservation Alliance; and Steve Payne of the Duluth Wilderness Society discuss the BWCA bill that passed the U.S. Congress, and the divergent views of the use and protection of BWCA.
October 19, 1978 - Barry Commoner, scientist at the Center for the Biology of Natural Systems in St. Louis, speaking at Nobel Conference XIV - Global Resources: Perspectives and Alternatives, held at Gustavus Adolphus College. Commoner’s address was titled "A New Historic Passage: The Transition to Renewable Resources." He shares and his view that if we shift to renewable sources of energy, we will survive.
October 21, 1978 - On this regional public affairs program, 5th district candidates Martin Olav Sabo (DFL) and Michael Till (I-R), discuss and debate the issues. The two candidates are looking to fill the seat vacated by Donald Fraser, who sought Minnesota U.S. Senate seat.
October 23, 1978 - The 150th anniversary of the birth of the Russian novelist Leo Tolstoy is celebrated in a special radio profile produced by Radio Moscow. Includes readings from Tolstoy's works.
October 24, 1978 - Gubernatorial debate sponsored by the League of Women Voters with the cooperation of Common Cause of Minnesota, held at the Janet Wallace Fine Arts Center on the Macalester campus. First of three debates being held. This one features the DFL incumbent Governor Rudy Perpich, I-R nominee Al Quie, and American Party candidate Richard Peterson. Panelists are Dana Schroeder, co-publisher of the Grant County Herald; Arv Johnson, WCCO Radio government correspondent; and Ted Kolderie, executive director of the Citizens League, a non-partisan public affairs research organization in the Twin Cities. The moderator is Helene Borg, president of the League of Women Voters.
October 26, 1978 - Isabel Wolf, University of Minnesota nutrition specialist, discusses what is and isn't good nutrition. Wolf also answers listener questions.
October 27, 1978 - MPR’s Nancy Fushan interviews Sally Dixon, acting executive director of Film in the Cities; and Sally Fischer, general manager of University Community Video.
October 28, 1978 - On this regional public affairs program, 4th district candidates Bruce Vento (DFL) and John Berg (I-R), discuss and debate the issues.
October 30, 1978 - League of Women Voters Senate debate, held at Janet Wallace Fine Arts Center at Macalester College in St. Paul, and sponsored by the League of Women Voters with the cooperation of Common Cause of Minnesota. Participants were Paul Helm, American Party candidate; Dave Durenberger, I-R candidate; and Bob Short, DFL candidate. Topics included taxes, BWCA, social issues, women’s rights, international affairs, and guns. Debate was moderated by Jerry Franck, president of the Minnesota chapter of Common Cause. Questions were asked by a group of three panelists representing print journalism, broadcast journalism and the public. Panelists included Gary Dawson, staff writer for the St. Paul Dispatch and Pioneer Press; Jane Belau, public affairs interviewer for channel 13 cable television in Rochester; and Barbara Stuhler, associate dean of Continuing Education and Extension at the University of Minnesota.