Midday, the longest running MPR news program, began as an extension of a daily half hour noon newscast called “Midday Report.” In September 1971 it expanded into various longer iterations, running weekdays, as well as encompassing some weekend programming. During this period, it was described as: “A program of news and information, a calendar of the day’s cultural events and the environmental report.” In January 1972 the name changed to Midday, and a month later it was described as: “A program of news, consumer and environmental information, discussion of public issues, and reports by the MPR and NPR news staffs."
Separate MPR public affairs programming were featured, such as Spectrum, Sportfolio, MPR Special, Insight, Weekend, Forum, and MPR’s Mainstreet Radio, among others. Local programming was also featured, including Westminster Town Hall Forum, Carlson Lecture Series, Minnesota Meeting, Minnesota Press Club, and Mondale Policy Forum. National outside programming included Options, Horizons, Communique, National Press Club, Chappaqua Lecture, Ford Hall Forum, Commonwealth Club, among others; and interview shows from the likes of Studs Terkel, William F. Buckley and Nancy Fushan.
As the years progressed, the “Interview” and “Call-in” would become a regular format for Midday. Beginning in the mid-1970’s until 1992, Midday was hosted by Bob Potter, after which, Gary Eichten became the permanent host. Many guest hosts also participated over the years. During the Eichten era, Midday became a daily two-hour program staple, running from 11AM-1PM. Midday ended its run in January 2012, when long-time host Eichten retired.
October 3, 1978 - Steve Keefe, Minnesota senator and stadium proponent, discusses stadium bill in legislature, which he authored. Program also includes comments from Jim Ford, member of Fight to Advance the Nation’s Sports. Ford shares view of further commitment from sports team owners, and private funding vs. public funding of stadiums.
October 7, 1978 - On this regional public affairs program, highlighted excerpts of broadcast coverage from the National Conference on the Role of the Arts in Urban Economic Development. Program also contains report and interviews regarding conference.
October 9, 1978 - Rabbi Mordecai Miller of Temple of Aaron in Saint Paul discusses the traditions of Rosh Hashanah and Yom Kippur. Program also contains music segments.
October 10, 1978 - Edith Lallier, state coordinator of the Work Equity Project; and Sharon Stewart, project coordinator for the city of St. Paul, discusses the philosophy and methods of the program.
October 12, 1978 - Conservative commentator William F. Buckley offers his view on a variety of topics including the economy as part of remarks made at the National Town Meeting.
October 14, 1978 - On this regional public affairs program, MPR’s Jeff Evans explores TV viewing habits and talks with the four local area television general managers - WCCO’s Jame Rupp, KMSP’s Don Swartz, WTCN’s Robert Fransen, and KSTP’s Stanley Hubbard. Program includes a look at the history of local TV news programming.
October 18, 1978 - Bruce Vento, Minnesota representative from the 4th District (DFL); Ed Zabinsky of the Boundary Waters Conservation Alliance; and Steve Payne of the Duluth Wilderness Society discuss the BWCA bill that passed the U.S. Congress, and the divergent views of the use and protection of BWCA.
October 19, 1978 - Barry Commoner, scientist at the Center for the Biology of Natural Systems in St. Louis, speaking at Nobel Conference XIV - Global Resources: Perspectives and Alternatives, held at Gustavus Adolphus College. Commoner’s address was titled "A New Historic Passage: The Transition to Renewable Resources." He shares and his view that if we shift to renewable sources of energy, we will survive.
October 21, 1978 - On this regional public affairs program, 5th district candidates Martin Olav Sabo (DFL) and Michael Till (I-R), discuss and debate the issues. The two candidates are looking to fill the seat vacated by Donald Fraser, who sought Minnesota U.S. Senate seat.
October 23, 1978 - The 150th anniversary of the birth of the Russian novelist Leo Tolstoy is celebrated in a special radio profile produced by Radio Moscow. Includes readings from Tolstoy's works.