Midday, the longest running MPR news program, began as an extension of a daily half hour noon newscast called “Midday Report.” In September 1971 it expanded into various longer iterations, running weekdays, as well as encompassing some weekend programming. During this period, it was described as: “A program of news and information, a calendar of the day’s cultural events and the environmental report.” In January 1972 the name changed to Midday, and a month later it was described as: “A program of news, consumer and environmental information, discussion of public issues, and reports by the MPR and NPR news staffs."
Separate MPR public affairs programming were featured, such as Spectrum, Sportfolio, MPR Special, Insight, Weekend, Forum, and MPR’s Mainstreet Radio, among others. Local programming was also featured, including Westminster Town Hall Forum, Carlson Lecture Series, Minnesota Meeting, Minnesota Press Club, and Mondale Policy Forum. National outside programming included Options, Horizons, Communique, National Press Club, Chappaqua Lecture, Ford Hall Forum, Commonwealth Club, among others; and interview shows from the likes of Studs Terkel, William F. Buckley and Nancy Fushan.
As the years progressed, the “Interview” and “Call-in” would become a regular format for Midday. Beginning in the mid-1970’s until 1992, Midday was hosted by Bob Potter, after which, Gary Eichten became the permanent host. Many guest hosts also participated over the years. During the Eichten era, Midday became a daily two-hour program staple, running from 11AM-1PM. Midday ended its run in January 2012, when long-time host Eichten retired.
August 26, 1978 - On this regional public affairs program, a segment of guitarist Sharon Isbin providing a demonstration on playing the instrument. Isbin shares some views on performance.
August 26, 1978 - On this regional public affairs program, a segment of guitarist Sharon Isbin giving lecture on guitar playing and performance. Topics include confidence, technique, and music memory.
August 28, 1978 - MPR’s Don Manildi interviews Charles Rosen, visiting Minnesota Orchestra pianist, who discusses his work as an artist. Rosen performs Beethoven prior to interview.
August 28, 1978 - MPR’s Dan Olson interviews Geraldine Gage, family counselor and expert trial witness, who discusses how much homemakers are worth.
August 29, 1978 - MPR’s Gary Eichten looks at the statewide average price for 10 items in a grocery survey. The results show costs were impacted by where one lives.
September 1, 1978 - Report on the great American pastime baseball, talking with fans, players, owners and others connected to the game.
September 2, 1978 - On this regional public affairs program, MPR’s Rich Dietman interviews Mike Zerby and Regene Radniecki, photojournalists with the Minneapolis Tribune, who discuss the dilemma, problems, and joys of their craft. The photographers share what it's like to record the trauma of an auto accident and the happiness of a school year full of children all in the course of a day's work.
September 2, 1978 - On this regional public affairs program, MPR’s Rich Dietman interviews Phil Easton, and his son John, who discuss the history and various aspects of running the Stillwater Gazette.
September 5, 1978 - DFL-endorsed Senate candidate Donald Fraser debates his opponents in the September 12 primary election, Robert Short and Sharon Anderson, live from the YMCA in Duluth. Debate sponsored by the League of Women Voters.
September 9, 1978 - This regional public affairs program presents live coverage on the dedication of renovated Landmark Center in downtown St. Paul, with MPR co-anchors Rich Dietman and Marilyn Heltzer.