Midday, the longest running MPR news program, began as an extension of a daily half hour noon newscast called “Midday Report.” In September 1971 it expanded into various longer iterations, running weekdays, as well as encompassing some weekend programming. During this period, it was described as: “A program of news and information, a calendar of the day’s cultural events and the environmental report.” In January 1972 the name changed to Midday, and a month later it was described as: “A program of news, consumer and environmental information, discussion of public issues, and reports by the MPR and NPR news staffs."
Separate MPR public affairs programming were featured, such as Spectrum, Sportfolio, MPR Special, Insight, Weekend, Forum, and MPR’s Mainstreet Radio, among others. Local programming was also featured, including Westminster Town Hall Forum, Carlson Lecture Series, Minnesota Meeting, Minnesota Press Club, and Mondale Policy Forum. National outside programming included Options, Horizons, Communique, National Press Club, Chappaqua Lecture, Ford Hall Forum, Commonwealth Club, among others; and interview shows from the likes of Studs Terkel, William F. Buckley and Nancy Fushan.
As the years progressed, the “Interview” and “Call-in” would become a regular format for Midday. Beginning in the mid-1970’s until 1992, Midday was hosted by Bob Potter, after which, Gary Eichten became the permanent host. Many guest hosts also participated over the years. During the Eichten era, Midday became a daily two-hour program staple, running from 11AM-1PM. Midday ended its run in January 2012, when long-time host Eichten retired.
March 26, 1977 - Excerpts from the Intermediate Technology conference held in Minneapolis which brought together 500 Minnesotans involved or interested in low-energy-use alternative technology, designed to reduce our need for fossil fuels. Includes a panel discussion, in response to the lecture by British economist Dr. E.F. Schumacher.
March 26, 1977 - Dr. John Flagler, director of labor education at the University of Minnesota, speaking on the effects of alternative technology on workers. Speech given at the Conference on Intermediate Technology.
March 26, 1977 - James Summer, former vice chairman of General Mills, argues that small is not always beautiful, and he will also propose how industry can better work in the public interest. His speech was entitled, "Corporate America: New Challenges, New Responsibilities", and given at the Conference on Intermediate Technology.
April 1, 1977 - As part of KCCM's Our Home Town series, this program is on Turtle Mountain Indian Reservation, located in north central North Dakota, and home to Chippewa Indians. Through various interviews and music segments, program highlights Michif culture, religion, powwow dance, identity problems, the BIA, poverty, and alcoholism.
April 2, 1977 - Bruce Watson, consulting meteorologist to the U.S. Weather Service, and Ron Willis, meteorologist at the National Weather Service, discuss weather, drought, effect of ozone, and results of elm tree cut down. Also includes an audio tour with Willis of the Twin Cities National Weather Service office.
April 5, 1977 - Excerpts from hearings on the future of the Garrison Diversion Project in North Dakota, held in Jamestown, North Dakota. Testimony included North Dakota Governor Arthur Link and the state congressional delegation, who opposes President Carter's cancellation of the giant irrigation project.
April 8, 1977 - Midday presents an MPR Special report on the Minnesota Supreme Court's unanimous decision that Reserve Mining Company be allowed to use the "Milepost 7" site for its taconite tailings on-land disposal. Program includes various reports, interviews and commentary from both sides of the court fight.
April 8, 1977 - As part of KCCM's Our Home Town series, this program is on Mott, North Dakota, documenting attitudes, culture and character of life in the prairie town. Through various interviews and sound segments, program highlights community, history, family life, church, drug use, role of women, and thoughts on the land.
April 16, 1977 - Neal St. Anthony reports on Hennepin County's plan to build a steam plant powered by garbage.
April 16, 1977 - State Energy Director John Millhone offered this synopsis of Minnesota's energy future at meeting of the Minnesota Planning Association. After the speech, reporter Neal St. Anthony asked Millhone if he had any plans to amend President Carter's forthcoming energy message with complementary programs in Minnesota.