Midday, the longest running MPR news program, began as an extension of a daily half hour noon newscast called “Midday Report.” In September 1971 it expanded into various longer iterations, running weekdays, as well as encompassing some weekend programming. During this period, it was described as: “A program of news and information, a calendar of the day’s cultural events and the environmental report.” In January 1972 the name changed to Midday, and a month later it was described as: “A program of news, consumer and environmental information, discussion of public issues, and reports by the MPR and NPR news staffs."
Separate MPR public affairs programming were featured, such as Spectrum, Sportfolio, MPR Special, Insight, Weekend, Forum, and MPR’s Mainstreet Radio, among others. Local programming was also featured, including Westminster Town Hall Forum, Carlson Lecture Series, Minnesota Meeting, Minnesota Press Club, and Mondale Policy Forum. National outside programming included Options, Horizons, Communique, National Press Club, Chappaqua Lecture, Ford Hall Forum, Commonwealth Club, among others; and interview shows from the likes of Studs Terkel, William F. Buckley and Nancy Fushan.
As the years progressed, the “Interview” and “Call-in” would become a regular format for Midday. Beginning in the mid-1970’s until 1992, Midday was hosted by Bob Potter, after which, Gary Eichten became the permanent host. Many guest hosts also participated over the years. During the Eichten era, Midday became a daily two-hour program staple, running from 11AM-1PM. Midday ended its run in January 2012, when long-time host Eichten retired.
January 7, 1978 - On this regional public affairs program, Ellen Pence, state coordinator of the Minnesota Program for Battered Women; and Barbara Adams, chairperson of a United Way study of battered women in the Minneapolis area, discuss the problems of battered women.
January 8, 1978 - Susan Sontag speaks on art and a critical look into it's meaning.
January 9, 1978 - Joel Barker, former director of the Future Studies Department of the Science Museum of Minnesota speaking at the Southwest State University in Marshall. Barker spoke about our attitude toward the future. Barker was also the director of the National Teachers Futures Workshop for the past three years.
January 14, 1978 - Hubert H Humphrey obituary program, presenting a timeline of Humphrey’s life. Includes excerpts of Humphrey’s speeches and interviews, as well as sound and music segments.
January 16, 1978 - Full funeral memorial service for prominent Minnesotan Hubert H. Humphrey, broadcast live from the House of Hope Presbyterian Church. Service includes eulogies, music and many noted speakers, including Walter Mondale and the Rev. Robert Schuller.
January 18, 1978 - Ronald Reagan and William F Buckley debate the proposed treaties now under study by the United States Senate. This is part of the "Firing Line" broadcast from public television
January 21, 1978 - On this regional public affairs program, Don Poss, executive director of the Metropolitan Sports Facilities Commission; and Barbara Lukermann, consultant to the Minnesota State Planning department, discuss building and maintaining a new Twin Cities sports facility and potential impact stadium would have on the Bloomington and Minneapolis sites.
January 24, 1978 - A message to the Reconvened 70th Session of the Minnesota Legislature and the Citizens of Minnesota. Governor Rudy Perpich addresses a joint convention of the Minnesota State Legislature on the state of the state, followed by legislative reaction.
January 26, 1978 - A live broadcast of the Minnesota Legislature debating the special election bill.
January 28, 1978 - On this regional public affairs program, a broadcast of Minneapolis Mayor Albert Hofstede’s State of the City address, followed by interview with mayor in the studio. Hofstede also answers listener questions.