30th anniversary of Time Magazine splash on Minnesota

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August 12, 2003
Greta Cunningham - Interviewer, Wendell Anderson - Interviewee, Chuck Ruhr - Interviewee
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MPR’s Greta Cunningham interviews Wendell Anderson, former governor of Minnesota; and Chuck Ruhr, a Minneapolis advertising executive, as they look back at the 1973 Time magazine issue that highlighted the state of Minnesota. Anderson and Ruhr discuss the Minnesota reflected in those pages and how things have changed.

It was a simpler time -- there were no sane lanes, no cell phones, no Timberwolves. The IDS was shiny new, the Mall of America was not even a glint in the Ghermezian brothers' eyes. And Minnesota was a different place. On August 13, 1973, Time magazine devoted its cover and a six-page spread to Minnesota. The cover gushed "The good life in Minnesota," and the article boasted it was "a state that works."

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Digitization made possible by the State of Minnesota Legacy Amendment’s Arts and Cultural Heritage Fund, approved by voters in 2008.

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