Midday, the longest running MPR news program, began as an extension of a daily half hour noon newscast called “Midday Report.” In September 1971 it expanded into various longer iterations, running weekdays, as well as encompassing some weekend programming. During this period, it was described as: “A program of news and information, a calendar of the day’s cultural events and the environmental report.” In January 1972 the name changed to Midday, and a month later it was described as: “A program of news, consumer and environmental information, discussion of public issues, and reports by the MPR and NPR news staffs."
Separate MPR public affairs programming were featured, such as Spectrum, Sportfolio, MPR Special, Insight, Weekend, Forum, and MPR’s Mainstreet Radio, among others. Local programming was also featured, including Westminster Town Hall Forum, Carlson Lecture Series, Minnesota Meeting, Minnesota Press Club, and Mondale Policy Forum. National outside programming included Options, Horizons, Communique, National Press Club, Chappaqua Lecture, Ford Hall Forum, Commonwealth Club, among others; and interview shows from the likes of Studs Terkel, William F. Buckley and Nancy Fushan.
As the years progressed, the “Interview” and “Call-in” would become a regular format for Midday. Beginning in the mid-1970’s until 1992, Midday was hosted by Bob Potter, after which, Gary Eichten became the permanent host. Many guest hosts also participated over the years. During the Eichten era, Midday became a daily two-hour program staple, running from 11AM-1PM. Midday ended its run in January 2012, when long-time host Eichten retired.
February 27, 1978 - Clayton Yeutter, attorney and former assistant U.S. agriculture secretary for international affairs and commodity programs during the Nixon-Ford administrations, speaking at Farm Forum, sponsored by the Minneapolis Chamber of Commerce. Yeutter topic is on plight of farmer, and his views on solutions.
February 27, 1978 - The Reverend Dr. David Preus, national president of the American Lutheran Church, talks with MPR's John Ydstie during a visit to the Fargo-Moorhead area. Preus expresses his concern with the plight of American farmers, and states there should be a national commitment to preserving small farm communities. The high voltage power lines issue and ethical problems in society are also broached.
March 6, 1978 - Dr. Richard Yadeau, director of the oncology unit at Saint Paul's Bethesda Hospital, speaking at a conference sponsored by the Science Museum of Minnesota titled, "Future Directions in Health and Healing". Dr. Yadeau discussed the need to restructure our health care system.
March 8, 1978 - MPR’s Rachel Kranz presents report on the history and experiences of women in the labor movement.
March 9, 1978 - Angela Davis, black activist and professor of women's studies at San Francisco State College, speaking at Northrop Auditorium, University of Minnesota. Davis’s address is titled "The Sixties: A Revolution."
March 11, 1978 - On this regional public affairs program, St. Paul attorney Medora Perlman; and Calvin Clark of the Citizens League, look at a recent report by the Citizens League for better use of parking facilities to encourage greater patronage of downtown areas, less suburban sprawl, and a warning against public operation of parking ramps.
March 13, 1978 - Comedian and social activist Dick Gregory speaking at Concordia College. Gregory discussed an array of topics, including politics, education, racism, religion, and energy issues.
March 14, 1978 - Author and poet Abigail McCarthy lectures on Jane Grey Swisshelm, the 19th Century St. Cloud newspaper editor and pioneering radical Minnesota feminist. McCarthy spoke recently at the College of St. Catherine in St. Paul.
March 17, 1978 - This bill prohibits the Minnesota County Welfare boards from paying for abortions except to prevent the death of the mother, or if the pregnancy is the result of rape in which case it must be reported within 48 hours, or if the pregnancy is the result of incest in which case the incident and relative must be reported to the police for investigation prior to the abortion. Normal child birth is given preference over abortion. Passed the House 107-27.
March 18, 1978 - On this regional public affairs program, guests Ray Arveson, superintendent of Schools for Minneapolis; and W. Harry Davis, Minneapolis school board member, examine the school district's desegregation plan. Topics include compliance of Judge Larson order, magnet programs, and interests of minority groups.