Chris Anderson - "The Long Tail"

Grants | NHPRC | Programs & Series | Midday | Special Collections | Minnesota Books and Authors | Types | Call-In |
July 28, 2006
Gary Eichten - Host, Sara Meyer - Producer

A new theory called the "long tail" tries to explain how the Internet is changing the way the world does business. A new book by that title was recently published, and it has inspired some hearty criticism as well as praise. Chris Anderson: Author of "The Long Tail: Why the Future of Business Is Selling Less of More." He is also editor of Wired Magazine.

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