Social theorist Bookchin explains his views on environmentalism versus and ecology. Environmentalists attempt to control nature to benefit man, while ecologists view nature as a living organism of which humans are a part. He disagrees with Marshall McLuhan on the nature of communication, saying the world is not a global village. While the means of communications may put people in contact with each other that doesn?t mean they are communicating, and he comments on the function of television. Finally Bookchin compares the nuclear family and its isolation to communal settings, a preferable model.