Midday, the longest running MPR news program, began as an extension of a daily half hour noon newscast called “Midday Report.” In September 1971 it expanded into various longer iterations, running weekdays, as well as encompassing some weekend programming. During this period, it was described as: “A program of news and information, a calendar of the day’s cultural events and the environmental report.” In January 1972 the name changed to Midday, and a month later it was described as: “A program of news, consumer and environmental information, discussion of public issues, and reports by the MPR and NPR news staffs."
Separate MPR public affairs programming were featured, such as Spectrum, Sportfolio, MPR Special, Insight, Weekend, Forum, and MPR’s Mainstreet Radio, among others. Local programming was also featured, including Westminster Town Hall Forum, Carlson Lecture Series, Minnesota Meeting, Minnesota Press Club, and Mondale Policy Forum. National outside programming included Options, Horizons, Communique, National Press Club, Chappaqua Lecture, Ford Hall Forum, Commonwealth Club, among others; and interview shows from the likes of Studs Terkel, William F. Buckley and Nancy Fushan.
As the years progressed, the “Interview” and “Call-in” would become a regular format for Midday. Beginning in the mid-1970’s until 1992, Midday was hosted by Bob Potter, after which, Gary Eichten became the permanent host. Many guest hosts also participated over the years. During the Eichten era, Midday became a daily two-hour program staple, running from 11AM-1PM. Midday ended its run in January 2012, when long-time host Eichten retired.
April 2, 1979 - MPR’s live coverage of Minnesota House debate on bill and vote on S.F. 20, which would repeal the 2% sports stadium commission liquor tax on on-sale liquor in the seven-county metro area. Program includes conclusion of debate and subsequent House vote, with 71 ayes and 63 nays.
April 4, 1979 - On this segment of People on Books, author Melita Denning (Vivian Godfrey), of St. Paul’s Gnostica Magazine and Bookstore, reviews Atlantis, Fact or Fiction?, edited by Edward S. Ramage.
April 5, 1979 - The final debate on the bill to repeal the 2% liquor tax to help financing the domed stadium is concluded with a vote to repeal the tax.
April 5, 1979 - MPR’s Dan Olson interviews Wes Skjegstad, tax examiner for Minnesota Revenue Department; and Esme Evans, member of publication office at Minnesota Revenue Department discuss state taxes and tax reporting. Skiegstad and Esme also answer listener questions.
April 7, 1979 - On this special regional public affairs program, MPR’s Rich Dietman interviews Roland Jensen, director of corporate and strategy and planning for Northern States Power, and Ken Peterson, an attorney for Minnesota Public Interest Research Group, who discuss advantages and disadvantages of producing electricity using nuclear power.
April 9, 1979 - Governor Albert Quie makes a short statement announcing that he will sign the bill to repeal liquor tax, followed by questions from reporters.
April 10, 1979 - A profile of Leland Sateren, Augsburg College choir director and composer. Nancy Fushan interviews Sateren and they discuss the choir, writing, recording, touring, and his upcoming retirement.
April 10, 1979 - Midday presents Phillip Berrigan, former Jesuit priest and antiwar activist, speaking to a Moorhead State University audience. Berrigan also talks with KCCM reporter John Ydstie about nuclear disarmament, American militarism, and his views of American society today.
April 11, 1979 - Midday presents a Poets-in-Residence Series profile of Minnesota poet and writer Paul Grukow. Program examines his work The Tramp. It also includes commentary and music elements.
April 14, 1979 - Stephen Keating, vice-chairman of Honeywell Incorporated; Angus Wurtele, chairman of Valspar; Don Larson, editor of "Corporate Report" business magazine; and Bill Drake, counsel for Medtronic Incorporated, discuss democracy in governance of corporations, social responsibility and shareholder relations.