Is the Google IPO too complex for regular investors?

Topics | Business & Industry |
July 30, 2004
Jon Gordon - Reporter
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By employing an unusual technique called a "Dutch Auction" to price its initial public offering, Google could be making the process too difficult for the small investor, according to some critics. The Google Dutch Auction works like this: The company and its advisors set a price range for a share of stock. That part has already happened. Tom Taulli with IPO research site CurrentOfferings.com takes it from here.

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