Provacative campaign against sexual assualt

Grants | Legacy Digitization |
October 19, 2000
Marisa Helms - Reporter
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A new, provocative public service campaign against sexual assault has hit airwaves and billboards across Minnesota. The campaign's message tells a viewer or listener that they could potentially be a rapist. The combination of shock and sexuality in the images is a tried and true formula for selling products, and some advocates are hoping the same formula will propel their anti-violence message into the minds of their target audience 18 to 24 year old men. Mainstreet Radio's Marisa Helms reports.

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