From Minnesota Public Radio, this is Future Tense for August 8th. I'm Jon Gordon. Today, the rise of "advertainment" on the Internet. -- Advertisements that appear on Web sites --so called "banner ads"-- haven't proved very effective as tools to sell products and services, mostly because consumers ignore them. Web sites that rely on banner ads to pay the bills have found the ads just aren't enough. So we're starting to see Internet marketers try some new tricks. One is called "advertainment." As you'd imagine, it combines entertainment and advertising. Basically, it's Web sites offering games you can play that are related to the product. For example, at CapnCrunch.com, you can play a game called hunger attack where you shoot hungry aliens with little nuggets of cereal.