Super Ads...Local agency makes flashy Super Bowl ad

Grants | Legacy Digitization |
January 27, 1997
Jon Gordon - Reporter
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THE FOX NETWORK SAYS 30 ADVERTISERS PAID AN AVERAGE OF ONE-POINT-TWO (M) MILLION DOLLARS FOR 30 SECONDS OF COMMERCIAL TIME IN SUPER BOWL THIRTY-ONE. AND -- AS USUAL -- ADVERTISERS TRIED SOME TRICK PLAYS ON THE YEAR'S BIGGEST T-V AUDIENCE. ONE AD SHOWED WHY THE CHICKEN CROSSED THE ROAD -- TO GET TO A BUDWEISER. THE 4TH-QUARTER AD FROM HOLIDAY INN WILL ALMOST SURELY BE TALKED ABOUT TODAY. MINNESOTA PUBLIC RADIO'S JON GORDON SPOKE WITH A MINNEAPOLIS AD EXECUTIVE WHO SUPERVISED THAT SPOT. (back announce) The Holiday Inn ad came in twelth place on the USA Today Ad Meter. For the fourth straight year a Pepsi ad was at the top of the list. Sun 28-MAY 20:57:10 MPR NewsPro Archive - Wed 04/11/2001

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Digitization made possible by the State of Minnesota Legacy Amendment’s Arts and Cultural Heritage Fund, approved by voters in 2008.

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