Midday, the longest running MPR news program, began as an extension of a daily half hour noon newscast called “Midday Report.” In September 1971 it expanded into various longer iterations, running weekdays, as well as encompassing some weekend programming. During this period, it was described as: “A program of news and information, a calendar of the day’s cultural events and the environmental report.” In January 1972 the name changed to Midday, and a month later it was described as: “A program of news, consumer and environmental information, discussion of public issues, and reports by the MPR and NPR news staffs."
Separate MPR public affairs programming were featured, such as Spectrum, Sportfolio, MPR Special, Insight, Weekend, Forum, and MPR’s Mainstreet Radio, among others. Local programming was also featured, including Westminster Town Hall Forum, Carlson Lecture Series, Minnesota Meeting, Minnesota Press Club, and Mondale Policy Forum. National outside programming included Options, Horizons, Communique, National Press Club, Chappaqua Lecture, Ford Hall Forum, Commonwealth Club, among others; and interview shows from the likes of Studs Terkel, William F. Buckley and Nancy Fushan.
As the years progressed, the “Interview” and “Call-in” would become a regular format for Midday. Beginning in the mid-1970’s until 1992, Midday was hosted by Bob Potter, after which, Gary Eichten became the permanent host. Many guest hosts also participated over the years. During the Eichten era, Midday became a daily two-hour program staple, running from 11AM-1PM. Midday ended its run in January 2012, when long-time host Eichten retired.
December 5, 1979 - George Covington, investment executive at Blyth, Eastman, Dillon Company in Minneapolis, discusses about end-of-year tax-saving steps. Topics include tax shelters and other investment opportunities. Covington also answers listener questions.
December 5, 1979 - On this segment of People On Books, Brother Theodore Drahmann from College of Saint Thomas, reviews Surviving and Other Essays by Bruno Bettelheim.
December 8, 1979 - MPR’s Rich Dietman interviews Gen Husnik, personal banker with Northwestern National Bank in St. Paul; Robert Polander, Twin Cities Federal Savings and Loan; and Bernard J. Duffy, president of the Minnesota Consumer Credit Counseling Bureau, who discuss personal finances, savings and mortgages. The group also answers listener questions.
December 12, 1979 - On this segment of People On Books, Edgar Nash reviews Erik Bruhn: Danseur Noble by John Gruen.
December 12, 1979 - MPR’s Nancy Fushan interviews Grace Paley, writer and activist, who reads from her short stories and talks about her life, writing, and political involvement. Segment also includes her speaking to an audience.
December 12, 1979 - Terry Lappin, a local playwright who recently appealed a Minnesota State Arts Board denial of a grant to him; and Jim Olsen, member of the Minnesota State Arts Board, talk with MPR’s Mary Stucky. They discuss Lappin's case and the procedure of granting funding to artists and writers.
December 14, 1979 - On this segment of People On Books, Iantha LeVander, former governor’s wife and Republican National Committee woman, reviews Alice: The Life and Times of Alice Roosevelt Longworth by Howard Teichmann.
December 17, 1979 - A Midday broadcast of author and journalist David Halberstam speaking as part of the Minneapolis Public Library's "Portrait of a Lifestyle" program. David Halberstam talked about the media and its effect on us. Halberstam’s books include The Powers That Be, a critique on the media; and The Best and the Brightest, which examines the motivations behind U.S. policy in Vietnam.
December 18, 1979 - MPR’s Brigid Shea interviews Robert Spaeth, vice-president for sales and marketing for the Corn Products Council (CPC International), who discusses the bright future for corn and sugar products.
December 19, 1979 - On this segment of People On Books, writer Lawrence Sutton reviews A Coat of Varnish by C. P. Snow.