Midday, the longest running MPR news program, began as an extension of a daily half hour noon newscast called “Midday Report.” In September 1971 it expanded into various longer iterations, running weekdays, as well as encompassing some weekend programming. During this period, it was described as: “A program of news and information, a calendar of the day’s cultural events and the environmental report.” In January 1972 the name changed to Midday, and a month later it was described as: “A program of news, consumer and environmental information, discussion of public issues, and reports by the MPR and NPR news staffs."
Separate MPR public affairs programming were featured, such as Spectrum, Sportfolio, MPR Special, Insight, Weekend, Forum, and MPR’s Mainstreet Radio, among others. Local programming was also featured, including Westminster Town Hall Forum, Carlson Lecture Series, Minnesota Meeting, Minnesota Press Club, and Mondale Policy Forum. National outside programming included Options, Horizons, Communique, National Press Club, Chappaqua Lecture, Ford Hall Forum, Commonwealth Club, among others; and interview shows from the likes of Studs Terkel, William F. Buckley and Nancy Fushan.
As the years progressed, the “Interview” and “Call-in” would become a regular format for Midday. Beginning in the mid-1970’s until 1992, Midday was hosted by Bob Potter, after which, Gary Eichten became the permanent host. Many guest hosts also participated over the years. During the Eichten era, Midday became a daily two-hour program staple, running from 11AM-1PM. Midday ended its run in January 2012, when long-time host Eichten retired.
July 9, 1997 - Midday discusses the lawsuits against tobacco companies with Minnesota Attorney General Skip Humphrey. Listeners call in with questions.
July 10, 1997 - Midday looks at the new television ratings system to be unveiled in Washington with guest David Walsh, executive director of the National Institute on Media and the Family. Listeners call in with questions.
July 10, 1997 - Midday discusses issue over health care and public sector salaries with guests Michael Osterholm, member of the Minnesota Department of Health; and former State Senator Gene Merriam, who is now chief financial officer of ECM Publishers. The two share their views on topic and answer listener call-in questions.
July 11, 1997 - Midday discusses a report showing that the cost of college in Minnesota has more than doubled since 1982. Host Gary Eichten talks with guests State Representative Lyndon Carlson, who chairs the House Education Committee; and Ann Schluter, deputy director of Minnesota Planning, about the potential reasons behind cost increase and answers listener call-in questions.
July 15, 1997 - On this Midday program, "Voices of Minnesota" series continues with an interview with former Minnesota Vikings football coach Bud Grant, who shares memories of his life on and off the gridiron.
July 18, 1997 - Midday discussion about Minnesota’s other state bird…mosquitos. Studio guests are Dave Noetzel, professor emeritus and extension entomologist at the University of Minnesota; and Jim Stark, public affair coordinator for the Metropolitan Mosquito Control District. Listeners call in with questions about the pest.
July 18, 1997 - Midday features a special report on teen curfews, with a follow up discussion with guests Hennepin County Attorney Mike Freeman in the St. Paul studios; and in MPR's Collegeville bureau, Sherry Smolik, coordinator of the St. Cloud Area Violence Prevention Council. The guests also answer listener call-in questions.
July 21, 1997 - Midday discusses urban sprawl. Is there a role for the government to conduct land use planning to control urban development? Should statewide land use plans be prepared? Guests are former Republican State Senator Fritz Knaak of White Bear Lake and Lee Ronning of the Land Stewardship Project. Listeners call in with questions.
July 22, 1997 - Inflation? What Inflation? Midday features a special report by Senior Business and Economics Editor Chris Farrell, and a discussion about falling prices and possible deflation with Chris Farrell and Larry Wipf, Regional Economist at Norwest.
July 22, 1997 - A Midday broadcast of a speech by Terry Waite, hostage negotiator for the Anglican Church, and a Beirut, Lebanon hostage himself. Waite was guest at the Peace Prize Forum at Augustana College in Sioux Falls.