Midday, the longest running MPR news program, began as an extension of a daily half hour noon newscast called “Midday Report.” In September 1971 it expanded into various longer iterations, running weekdays, as well as encompassing some weekend programming. During this period, it was described as: “A program of news and information, a calendar of the day’s cultural events and the environmental report.” In January 1972 the name changed to Midday, and a month later it was described as: “A program of news, consumer and environmental information, discussion of public issues, and reports by the MPR and NPR news staffs."
Separate MPR public affairs programming were featured, such as Spectrum, Sportfolio, MPR Special, Insight, Weekend, Forum, and MPR’s Mainstreet Radio, among others. Local programming was also featured, including Westminster Town Hall Forum, Carlson Lecture Series, Minnesota Meeting, Minnesota Press Club, and Mondale Policy Forum. National outside programming included Options, Horizons, Communique, National Press Club, Chappaqua Lecture, Ford Hall Forum, Commonwealth Club, among others; and interview shows from the likes of Studs Terkel, William F. Buckley and Nancy Fushan.
As the years progressed, the “Interview” and “Call-in” would become a regular format for Midday. Beginning in the mid-1970’s until 1992, Midday was hosted by Bob Potter, after which, Gary Eichten became the permanent host. Many guest hosts also participated over the years. During the Eichten era, Midday became a daily two-hour program staple, running from 11AM-1PM. Midday ended its run in January 2012, when long-time host Eichten retired.
March 29, 1994 - Midday’s Gary Eichten interviews Doug Johnson, Minnesota state senator, about bill that would use state income tax to pay for universal health coverage. Johnson is the senator sponsor of the plan.
March 30, 1994 - Midday presents Robert Allen, chairman and CEO of AT&T, speaking at the Minnesota Meeting. Allen’s address was on the topic, "The Information Superhighway: Will it Run to Lake Wobegon?" Following speech, Allen answers audience questions.
March 31, 1994 - Pat Forciea, communications communications consultant for the University of Minnesota Athetic Department, discusses Doug Woog’s college men’s hockey team being completely made up of Minnesotans.
March 31, 1994 - On this Midday program, the topic today is prisons. Guests Connie Roehrich, the warden of the Shakopee Correction Facility for Women; and Frank Wood, the state's corrections commissioner talk about Minnesota prison system. Roehrich and Wood also answer listener questions.
April 1, 1994 - First Friday with Beth Friend. Chris Roberts subs as host
April 1, 1994 - A Midday interview with Esther Wattenberg on negative income tax and children in poverty, as political debate over welfare reform increases.
April 4, 1994 - Andy MacPhail, general manager of the Minnesota Twins, comments on what is needed for the 1994 Twins season to be successful.
April 6, 1994 - Bill Dean, chair of Minnesotans for Light Rail Transit (LRT); and Lyle Wray, executive director of the Citizens League, express their views and answer listener questions about light rail transit in the Twin Cities.
April 8, 1994 - U.S. President Bill Clinton speaks at Minnesota Nurses Association rally at the IDS crystal court in downtown Minneapolis for an address about health care reform. MPR’s Dan Olson reports from rally.
April 9, 1994 - On this Saturday Midday, Betty Seitzer, owner of Spatial Harmony, discusses practical, low-maintenance, energy efficient landscaping. Seitzer also answer listener questions.