Midday, the longest running MPR news program, began as an extension of a daily half hour noon newscast called “Midday Report.” In September 1971 it expanded into various longer iterations, running weekdays, as well as encompassing some weekend programming. During this period, it was described as: “A program of news and information, a calendar of the day’s cultural events and the environmental report.” In January 1972 the name changed to Midday, and a month later it was described as: “A program of news, consumer and environmental information, discussion of public issues, and reports by the MPR and NPR news staffs."
Separate MPR public affairs programming were featured, such as Spectrum, Sportfolio, MPR Special, Insight, Weekend, Forum, and MPR’s Mainstreet Radio, among others. Local programming was also featured, including Westminster Town Hall Forum, Carlson Lecture Series, Minnesota Meeting, Minnesota Press Club, and Mondale Policy Forum. National outside programming included Options, Horizons, Communique, National Press Club, Chappaqua Lecture, Ford Hall Forum, Commonwealth Club, among others; and interview shows from the likes of Studs Terkel, William F. Buckley and Nancy Fushan.
As the years progressed, the “Interview” and “Call-in” would become a regular format for Midday. Beginning in the mid-1970’s until 1992, Midday was hosted by Bob Potter, after which, Gary Eichten became the permanent host. Many guest hosts also participated over the years. During the Eichten era, Midday became a daily two-hour program staple, running from 11AM-1PM. Midday ended its run in January 2012, when long-time host Eichten retired.
August 7, 1981 - Lou Breimhurst, executive director of the Minnesota Pollution Control Agency, discusses various environmental and hazardous waste issues in the state. Breimhurst also answers listener questions.
August 10, 1981 - Minnesota's Independent-Republican senator Rudy Boschwitz answers live listener questions from the St. Paul studios of KSJN, Minnesota Public Radio.
August 11, 1981 - Olive Niles, professor at the University of Lowell in Connecticut, talks with KCCM's Craig Hertsgaard about reading and teaching. Niles spoke before the Concordia College Readers Conference in Moorhead. Niles is former president of the International Readers Association professor at the University of Lowell in Connecticut, taught high school English, and spent years teaching in schools and universities.
August 15, 1981 - Dr. Keith Sehnert, author of stress and unstress, and discusses stress and answers listener questions.
August 17, 1981 - Minneapolis mayor Don Fraser delivers his city budget address.
August 21, 1981 - Rick Teiss of the Wine Institute, which represents over 400 California wineries, answers live listener questions about wine.
August 22, 1981 - Maggie Arzdorf-Schubbe, director of the Minnesota Battered Women Program, and Catherine Settanni, a member of Women Against Women Against Women, discuss Women Against Violence Against Women and the annual "Take Back the Night" march in Minneapolis.
August 28, 1981 - Gary Trudeau, president of the St. Paul Firefighters Union, and Marge Charmoli, Ramsey County Women's Political Caucus, discuss affirmative action in St. Paul and across the nation in general with live listener call in.
August 29, 1981 - Senator David Durenberger answers live listener questions with host Lee Axdahl.
September 2, 1981 - Guest Richard Pascale from the Graduate School of Business at Standford University, author of "The Art of Japanese Management," talks about management techniques used by the Japanese and answers live listener questions.