Guns, rods and stuff are big business

Programs & Series | MPR News Feature |
January 30, 2003
Rob Schmitz - Reporter
Listen: 4156909
0:00

While most retailers are complaining about disappointing Christmas sales, sporting goods giant Cabela's reported December as its biggest money-making month in its history. The company credits its success to breaking all the rules of retail and going after men who hate to shop. Mainstreet Radio's Rob Schmitz reports.

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