Branding to boost the image of Mankato

Programs & Series | MPR News Feature |
February 11, 2002
Laurel Druley - Reporter
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In the world of advertising branding is hot -- from the Nike swoosh to the Joy of Pepsi. Now, Mankato leaders want to brand their city. In hopes of attracting more tourists and business people they've hired an Iowa advertising firm to create a marketing campaign to promote Mankato. Branding a product is not a new concept but branding a city is. MainStreet Radio's Laurel Druley has this report on the latest advertising trend.

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