Hungry Mind Name Change- The Bookstore Brainstorm

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December 14, 1999
Lynette Nyman - Reporter
Listen: Hungry Mind name change... the bookstore brainstorm
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The Hungry Mind, Saint Paul's nationally known bookseller, literary review, and press is looking for a new name. The Hungry Mind sold its name to a cyber-university earlier this fall, and needs a new one before April, 2000. In this age of branding, trademarks, and electronic commerce the task of coming up with something as potent as what it's had for the past 29 years is a challenge.

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