Minnesota Public Radio is selling Rivertown Trading Company

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With the announcement yesterday that Minnesota Public Radio is selling its for-profit catalog company, the Rivertown Trading Company, to the Dayton Hudson corporation, MPR's financial footings become substantially stronger. The 120 million dollar deal means that MPR's endowment fund will become the largest in all of public broadcasting. MPR officials say the event is good news for network and its listeners, but there may be a risk to its fundraising.

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