Minnesota Brewing partnership with University of Minnesota

Grants | Legacy Digitization | Topics | Business & Industry | Education |
August 19, 1997
John Rabe - Reporter
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The Minnesota Brewing Company is making what it describes as an unprecedented advertising effort by paying the University of Minnesota $75,000 a year for the next three years for promotional space. You'll see the Grain Belt Premium logo at all the Gophers' games, and in many bars and restaurants alongside the Gopher's logo. It may seem natural to pair a local product with a local team, but is it wise policy to advertise alcohol at events sure to be attended by thousands of underage students? Minnesota Brewing Company president Jack Lee shares his thoughts on the deal.

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Digitization made possible by the State of Minnesota Legacy Amendment’s Arts and Cultural Heritage Fund, approved by voters in 2008.

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