Political Ads- How They're Made and Why They Work

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October 10, 1996
Leif Enger - Reporter
Listen: POLITICAL ADS..how they're made and why they work
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In high-profile political races, up to two-thirds of a campaign budget might be spent on advertising, most of it on TV. With so much riding on these ads, the way a thirty-second spot is designed and delivered is something not taken lightly.

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