Minneapolis and Saint Paul want to shed "Twin Cities" label in favor of more distinctive brand

March 20, 2007 - The mayors of Minneapolis and St. Paul are hoping that people all around the country will begin thinking about these Twin Cities as a single destination. Last night, Mayors Rybak and Coleman announced that they are going to work together to re-brand Minneapolis and St. Paul. The hope is, by creating a shared brand, the cities may be able to stop competing against each other to attract businesses and events. The plan is, to use the best of both cities to lure people to the metro area. MPR’s Tom Crann interviews Karyn Gruenberg, vice president of marketing and communications for Meet Minneapolis, formerly known as the Minneapolis Convention and Visitors Bureau. She talked about the launch of the cities' branding campaign with the mayors last night.